Copywriting and creative direction

With a career as copywriter and Creative Director at some of Sweden’s most recognized and highly awesome ad agencies, I’m today an independent specialist in creative leadership, strategy, brand concepts, and tone of voice.

The years in advertising shaped my conviction on what creative work is and should be. Media and AI may move the goal posts, but marketing’s mission for any growth aspiring brand is to cut through consumer indifference and brand fatigue with big ideas, crafted tone of voice and irresistible promise.

As a specialist, my assignments ranges from leading creative teams, advising CMO’s and CEO’s, to empowering brands with tone of voice, tagline, brand architechture and a workable direction for local and global communication. 

I’ve done this for Fjällräven, Peak Performance, Dometic, Folksam, Audi, Adobe, Telenor, Samsung, Riksgränsen, Falu rödfärg, H&M, Ikea, Festis, Tretorn, Arla and many more. 

Some senior positions include Global Creative Director at Fjällräven, Head of Creative at Dometic Group, Creative Director at Abby World, Partner and Creative Director at ANR BBDO and a ton of fun collaborations at places like Garbergs, Bold, Kurppa Hosk, JVD and Saatchi & Saatchi.

Photography

Years ago, I added photography to my workflow and today I pair creative work with shooting stories, portraits, lifestyle and content for brands. Love exploring off-grid locations on wheels or foot, and have been on expeditions to Antarctica, Greenland, through Africa, Middle East, Canada and Asia with teams - or solo. Plus, I occasionally exhibit my work, and sell fine art photography to a range of clients worldwide. 

Send me a note, I’d love to talk.

// Olle

Print shop!

Yes, I sell prints. Any of my photographs on high quality paper in sizes from 50x70 cm up to 140x100. Delivered in hard tube or wrapped, depending on size. Signed and numbered by me. 

Send me a request with what you’re looking for, and I’ll return with a quote.