Inspired by true events

I am a communications specialist, helping brands express tone, voice and strategy that make a difference to whoever out there you’re lucky enough to stop in their tracks. 

Been long in advertising as copywriter and creative director, today I pair that with photography. Initially, I set out to take on Wall Street with my fancy degree in Finance, but quickly (and luckily) found myself in the creative industry. 

Have held senior leadership positions as Creative Director at Fjällräven, Head of Creative at Dometic Group and Creative Director at Abby World. Through a string of great agencies such as BBDO and Garbergs, and a few fantastic brand marketing teams, I now run an operation where I travel, work and create for change-willing brands. Literally anywhere. 

Love exploring off-grid locations on wheels or foot, and have been on expeditions to Antarctica, Greenland, through Africa, Middle East, Canada and Asia with teams - or solo. 

In communications, I believe in The Big Idea as a north star for any campaign, visual identity, voice guideline, documentary piece, PR kit, brand strategy or creative concept. Today’s cultural landscape is thrilling and complicated. A clear idea is a survival tool.

The work day is varied. I photograph for listed companies, travel and outdoor brands, set up teams to help new companies shape marketing strategy, I write, take on interim roles, and advise leadership on creative opportunities. 

Then there’s personal projects throughout Africa, pro-bono work for select foundations, and artistic work for exhibitons and book projects. 

And adventure motorcycling, 4x4 overlanding, hunting, skiing, backpacking and living freely. But that’s a conversation for another day, with a coffee.

// Olle

Print shop!

Yes, I sell prints. Any of my photographs on high quality paper in sizes from 50x70 cm up to 140x100. Delivered in hard tube or wrapped, depending on size. Signed and numbered by me. 

Send me a request with what you’re looking for, and I’ll return with a quote.