I am a Swedish travel, adventure and life style photographer with a passion for the outdoors, hiking, trekking, motorcycling, road tripping, travelling, hunting, and general un-filtered fun.
I shoot for brands, magazines, and creative agencies - internationally. This includes portraits, documentary storytelling, as well as destination, lifestyle and adventure photography for brand communication.
I'm self-taught, for sure. But come from a line of artists and image driven people in my family. Also, I have an intense and awarded career from the advertising industry as copywriter and creative director – which is also something that gives a creative angle of my photographic work. Before all this, I graduated Magna Cum Laude from Bryant University in the US, with a degree in Finance - aimed at a Wall Street career. Luckily, that never happened.
My work as a copywriter also means I take on writing assignments and content creation - including stories or brand pieces ready for publication online, in catalogs, for retail concepts, as social content, magazines, annual reports, newspapers or.. advertising.
Some of my current clients include United Nations, Fjällräven, Tretorn, Lewis Pugh Foundation and TUI. My work has recently been featured in The Economist, The Daily Telegraph, Sidetracked Magazine, The Observer and The Times.
Thru this site's online store, I also sell selected prints, and occasionally I have solo exhibitions of my work. If you represent a company, a brand, a gallery or an NGO and wish to set up an exhibition - please reach out thru the contact page.