Photographer and writer. Yes, it’s a thing. 

I am a photographer and advertising creative based in Sweden - but working internationally.

My career has been in copywriting and creative direction – where I’ve been engaged in some super exciting and awarded agencies. I’ve seen the best and the worst of this weird business, and have worked with extraordinary teams.

My time is split between camera, creative direction, and writing - often combining all of the above. 

Recent years have included brand strategy and copywriting for Peak Performance, creative direction for Fjällräven, photography for United Nations, copywriting for H&M Move, and being Head of Creative for Dometic. I'm also partner and collaborator at the disruptive golf apparel brand Local Rule. 

I am involved in several foundations, many of them in Africa – where I love to work and explore. In 2021-22 I completed a solo overlanding adventure, driving my own car from Cape Town to Nairobi (yes, in that car 👉). Have participated in expeditions with United Nations in Antarctica, Greenland and Russia.

I am a member of Noerd, an inspiring collective of independent creatives:

My photography is represented by WEI –


+46 (70) 608 74 50

Or, use the form 👉



My toolbox include copywriting, creative direction, brand development, photography and film making. I'm quick to set a project in motion, get to where I need to be with the tools to get it done - an effective option for clients looking for content in off-grid locations where experience come into play.

Have on-going and close collaboration with art directors, graphic designers and creative collectives that can organize, structure, develop and deliver on any assignment, anywhere.

Academically, I got a degree in Finance from Bryant University (USA), where I graduated Summa Cum Laude with the class of ´94. Headed for Wall Street, but stumbled into advertising. Worked for a number of quality agencies, such as Garbergs, ANR BBDO, and Abby World.  

Driven by the work, the craft, the quality of ideas – and truly making change happen.

Send me a note, we'll take it from there.

Oh. Click on that 👇 too!

Using Format