Swedish adventure and life style photographer with a passion for the outdoors. With a long (and awarded) career in advertising as copywriter and creative director, he’s also a writer and brand strategist.
Graduated Summa Cum Laude from Bryant University (USA) 1994, with a degree in finance. This was aimed at a Wall Street career, which luckily never happened.
As a child, he and two sisters lived in Nairobi, Kenya – where his father (teacher and geologist) was part of starting up the Kenya Science Teachers College (KSTC). Countless nights and days were spent in the bush camping and trail blazing with the Landrover.
Today, he resides in Stockholm with wife and three children – but works internationally on assignments ranging from expedition photography to content creation.