Photographer and a writer. Yes, it’s a thing. 

I am a creative lead, copywriter and photographer based in Stockholm, Sweden - but working internationally.

My career has been in creative advertising, where I’ve been engaged in some exciting and awarded agencies. I’ve seen the best and the worst of this weird business, and have worked with extraordinary talent and teams.

In 2009, I began to shoot professionally and today I’m hired as photographer on projects involving adventure, travel, brand stories and climate. My time is split between camera, creative direction, and writing - often combining all of the above. 

I'm quick to set a project in motion, get to where I need to be with the tools to get it done - an effective option for clients looking for stories in off-grid locations where experience come into play.


+46 (70) 608 74 50

Or, use the form 👉



I work in teams or independently. Don't mind being sent alone, but equally often I join or set up teams locally, or internationally.

Academically, I once got a degree in Finance from Bryant University (USA), where I graduated Summa Cum Laude with the class of ´94. Headed for Wall Street, but stumbled into advertising where I evolved as copywriter and creative director at award-winning places such as Garbergs and ANR BBDO, and later as Global Creative Director at Fjällräven and contributor to companies such as Peak Performance, United Nations, Thule and Cake. I won Guldskrift at Guldägget (Copywriter of the Year), have served on a number of award juries in Sweden, and internationally - and have been fortunate to pick up both gold and silver awards at shows such as Guldägget, 100-W, Eurobest, Cannes Lions, Epica, Cresta and One Show.

Send me a note, we'll take it from there.

Oh. Click on that 👇 too!

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