Spent five years as lead copywriter for Audi Sweden, where we tweaked the advertising toward snow and winter in order to fit the landscape we're in. Began a collaboration with the Swedish Alpine Ski Team, and developed the tag line 'De ä bar å åk', which is the iconic quote from legendary skier Ingmar Stenmark. Art Director: Patrik Bruckner, Fredrik Preisler Agency: Stenström Red Cell