Copywriter for the 10-year celebration of the Helium, manifested by the design team as a 'Helium Extreme' - with texts printed on the jacket. Also, co-writer for the 2020 and the 2021 Sustainability Report from Peak Performance together with the marketing team. Also, assigned as brand strategist to structure and create the company's new mission statement and key truths - to be implemented in 2023.